BLEND
The Blend is a supplement store located in Campinas, SP, that started with a strong digital presence, offering a unique experience for those passionate about a healthy lifestyle focused on well-being. The store stands out for its wide range of high-quality products, including dietary supplements, vitamins, proteins, and sports performance products, carefully selected to meet various health and performance goals.
With expansion plans for the physical retail market, Blend decided to create a modern and impactful logo that reflected its essence and stood out in physical displays. This new visual identity not only reinforces the brand but also facilitates recognition in new spaces, maintaining the connection already established with its digital audience.
The main concept of the logo was to use geometry as a design methodology. In addition, we used the words "blend" and "supplement" as inspiration to convey the idea of a unique symbol with the initial of the company's name.
The store is known for its engaging interactions on social media and for providing an intuitive and convenient digital platform, facilitating purchases with fast delivery to Campinas and surrounding areas. Blend's goal is to establish itself as a leader in health and supplementation, maintaining quality and impeccable service across all channels, both online and in its future physical stores.
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