CLIVÊ COSMETICOS
Clivê Cosmetics was born to be different; we do not want to be just another brand of cosmetics with common and mass-produced products. We come to share a little of what we believe in terms of personal care, always addressing our main goal: the balance between body and mind.
Before developing this project, I researched elements and concepts that could inspire creativity. Some key words were essential: Paradises, Sensations, Memories, Art, Modern, Sophisticated, Moments, Versatility, Movement. Our planet is divided into 6 continents: America, Europe, Africa, Asia, Oceania, and Antarctica.
It would be difficult to be inspired by just one paradise location. To bring these paradises to the brand "Clivê", I thought about representing each place in a continental model, making it possible to attribute the versatility and beauty of these places.
Each continent is represented by small elements around the letter "C" of "Clivê". In the symbolism, the letter "C", the initial of the company's name, begins a continuous drawing that represents the balance between nature, body, and mind.
A sensation can become a unique and striking moment. Nature represents this with great wisdom and genius, whether through scents, ingredients, raw materials, or memories. The visual identity developed brings the sensations of nature into every detail of the design, symbol, typography, and packaging.
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