RAHR
RAHR was a project conceived to bring sophistication and minimalism. From the creation of the name to the development of a logo, we worked closely with the company founder, Jéssica Dalmaso, and with Amanda Machado, founder of Evoluwe.
Rare
The word "rare" brings the phonetics to the name, which helps not only to convey the message of something rare, unique, but also luxurious.
Meaning
Seeking to find a balance between phonetics and meaning, the phonetics are related to "Rare". And the meaning: rarity, rare, unique.
The concept of the word RARH is to be rare and unique. Just like the pieces and partner designers, each wooden piece has its own story, but more than that, the wood brings an emotion. The idea is for the logo to be versatile, bold, sophisticated, and unique.
Rare, unique, sophisticated, elegant, curious, interesting, modern
These words were important to inspire the creative process of Naming and the Logo. The idea is to demonstrate, through the applications and pieces, the visualization of these attributes, that is, to be in some way aligned with these words that were used to describe the business.
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